symbolic literacy • strategy • visual direction
Siobhan is a visual creative and archetypal strategist working at the intersection of contemporary style culture, philosophy and symbolic traditions. As a trusted art director, researcher and advisor to creatives and luxury brands, she has developed a practice unlike any other, drawing on deep study of perennial philosophy and symbolic systems from East and West bringing a global symbolic literacy to her practice.
Siobhan's practice works vertically, reading visual culture and brand identity through archetypal patterns, ideas, myth and symbols — translating these into visual directions.
With extensive experience at the highest level of fashion and visual culture, Siobhan brings a rare combination of symbolic literacy and creative authority to her work. Her consultancy helps brands discover their essential nature and move vertically toward becoming authentic carriers of meaning.
Alexander Wang, Amiri, Audi, Boss, Calvin Klein, Christian Louboutin, Diesel, DKNY, Dust Magazine, Fendi, Harper's Bazaar, H&M, Jil Sander, Kvadrat, Lacoste, Maison Margiela, Meta, Mulberry, Netflix, Prada, Stella McCartney, Saatchi & Saatchi, Selfridges, Uefa, Double Magazine, Vogue.
email: siobhancaitfarrar@gmail.com
mobile: +44 7861 718 793
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