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art direction • creative research
research
GQ STYLE
For this project we were invited to develop and extensively reference an editorial for GQ Style, tasked with the brief of building a creative that could allow for the ‘raw energy’ of the photographers’ personal work to translate into a street cast, tailoring story.
We referenced several cultural examples where suits were worn in unusual and historical contexts, culturally distinctive and including elements of humour.
Project Sample
Published Images
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