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art direction • research
perception • research • creative
SELFRIDGES
Project Curation from initial stages through conceptual development and testing with supporting visual research. Working closely with the Creative Director to extend and develop the cinema and print campaigns. We created several conceptual treatments and curated multiple collections of visual research throughout the project. Radical Luxury was the first ever cinema campaign for the brand and has gone on to reach over 4M views online.
project sample
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